At the porch of a hut in Shimla, swinging slowly in the hammock, looking into the depth of the sky, rolling a joint, listening to 'wish you were here' while brushing my white long beard, when i would close my eyes, I would wish I shouldn't have joined advertising. But, now I am enjoying it, so who cares!
9 months into this world, and must say things around me don't stop changing. In the grueling cycle of frustrations, anger, loneliness, seductions and orgasms, i guess I am doing quite well. But again, this might just be the perception of my junior copywriter ego. I believe, the junior copywriters are in a kind of penance. Where the result comes much later and sometimes it might just take a life time!
Advertising evolves you! Definitely you become a totally different species once you step into the adman's shoes. People don't understand what you do, you don't understand what you do, your mom doesn't understand what you do, the client doesn't understand what you do, your boss doesn't understand what you do. All of a sudden, the pretty guy from a decent family (and a girlfriend) becomes an incomprehensible species! The society refuses to accept him and he refuses to accept his dark circles!
However, he doesn't hate himself. Just like in the super hero movies, he wakes up (late in the morning) and decides to accept his fate. He starts to experiment with his super powers. Reaches office and decides to crack the brief in less than 2 mins (just like his boss). Black out. Hours pass. Days pass. Then one fine day, Eureka! He thinks to himself as he walks to boss, "I did it. I am super cool!". The moment he shares his idea to his boss, he kinda starts hating it and all the flaws start showing themselves up. As a result, his confidence starts to shrink and finally disappears! With the pile of failures on his shoulders he walks back to his desk faces down, opens the much cursed social networking site and sees happy faces complaining about their lives. At times of dismay, only the negativity shows up.
To prove to himself, he still rocks, he walks across the streets and sees others struggling quite literally, and feels he at least sits in an air-conditioned room far away from this scorching heat. Precisely at this time, his guilt of not being a failure at work, hits him like a ton of bricks. Bleeding profusely of flaws and self criticisms, he feels kind of dizzy and walks back to his seat- to rework! The thought how nobody else empathises with him, amuse him. Nevertheless, there's work and there's a deadline. Stranded with an aching back, in the middle of the vast desert separating these two attributes of opposite polarity, he looks at the sun and prepares to break down. Suddenly, he sees the desert flicker. It's his tears! They change the way things look. What a thought! There's a copywriter in him!
He celebrates this spark by canceling his plan to break down and starts walking towards the oasis, with a slight doubt- it might be a mirage after all!
Advertising evolves you! Definitely you become a totally different species once you step into the adman's shoes. People don't understand what you do, you don't understand what you do, your mom doesn't understand what you do, the client doesn't understand what you do, your boss doesn't understand what you do. All of a sudden, the pretty guy from a decent family (and a girlfriend) becomes an incomprehensible species! The society refuses to accept him and he refuses to accept his dark circles!
However, he doesn't hate himself. Just like in the super hero movies, he wakes up (late in the morning) and decides to accept his fate. He starts to experiment with his super powers. Reaches office and decides to crack the brief in less than 2 mins (just like his boss). Black out. Hours pass. Days pass. Then one fine day, Eureka! He thinks to himself as he walks to boss, "I did it. I am super cool!". The moment he shares his idea to his boss, he kinda starts hating it and all the flaws start showing themselves up. As a result, his confidence starts to shrink and finally disappears! With the pile of failures on his shoulders he walks back to his desk faces down, opens the much cursed social networking site and sees happy faces complaining about their lives. At times of dismay, only the negativity shows up.
To prove to himself, he still rocks, he walks across the streets and sees others struggling quite literally, and feels he at least sits in an air-conditioned room far away from this scorching heat. Precisely at this time, his guilt of not being a failure at work, hits him like a ton of bricks. Bleeding profusely of flaws and self criticisms, he feels kind of dizzy and walks back to his seat- to rework! The thought how nobody else empathises with him, amuse him. Nevertheless, there's work and there's a deadline. Stranded with an aching back, in the middle of the vast desert separating these two attributes of opposite polarity, he looks at the sun and prepares to break down. Suddenly, he sees the desert flicker. It's his tears! They change the way things look. What a thought! There's a copywriter in him!
He celebrates this spark by canceling his plan to break down and starts walking towards the oasis, with a slight doubt- it might be a mirage after all!
I do! I do! I do!!!
ReplyDeleteI do empathize!!!!!!!